The art of Facade

Published March 10, 2014 Leave a Comment

When designing your arcade there are many things that you need to consider, the games, the feng shui of flow, if you are going to have food or not, but what about the façade?  You may have the feel of the place down but what about the look?

When deciding what the look is going to be you had better consider the audience.  The façade of the place is special. IT is going to tell the customer what is happening inside.  For example the Hershey’s Shake Shoppe in Seaside Heights New Jersey is a good example of this.

Shake Shoppe Seaside Heights New Jersey

Shake Shoppe Seaside Heights New Jersey

With what looks like a never ending mountain of Ice Cream scoops and giant cone out front the audience walking by definitely knows that there is ice cream and it is an ice cream parlor with an old time feel.   The giant cone actually doubles as a landmark and isn’t that what you want, a landmark?

The Giant Cone

The Giant Cone

Some arcades like Sonny and Rickey’s like the old fashioned “Arcade” sign out front others like Lucky Leo’s announces the games.  This is good as they have their clientele but it is more for the adults than the kids.  With me it is all about getting the kids.  They are the ones that are your lifetime clients.  For these reasons the Shake Shoppe wins hands down for façade.  The audience knows it is going to be fun.

Lucky Leos

Lucky Leos

There are many different types of themes to choose from as well.  Some may go for the classic Pac Man eating the dots to the front door leading the client right in others may decide to have something not as permanent like a statue that can be moved around with a large hand directing the customer in.

Whatever you choose the façade of your location is as important as the games that are inside.  Some companies that sell and set up the games for you have this down a good example is PrimeTime Amusements.  They are able to custom build your facade to your specifications.  This is something that is hard to find.  You can even change it up with the seasons.

Primetime Amusements creates the facade

Primetime Amusements creates the facade

So remember when you are designing your game layout remember to keep some room for the look and the feel, the facade.  It is what will turn your arcade from just a game room into a landmark.

Game on!

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